SAN FRANCISCO
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SF GENERAL TAXI AD RATES >>
DMA Rank | #6
Rates per top | <$ 215
Impressions Per Day | 10,813
San Francisco, CA
Being the second most densely populated place in the United States, taxicabs have a huge presence and demand in the city, and using taxi ads are a great way to reach this population. Ranking as the 35th most-visited city in the world and with hundreds of conferences at the Moscone Center and surrounding convention centers, San Francisco taxi advertising makes it a perfect fit.
The San Francisco market is a known technology leader, so any campaigns involving or related to tech would be highly recommended. It would also be beneficial to tap the financial market in such a finance capital as San Francisco.
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LEGEND
dma
Designated Market Area
DMA’s are used in the evaluation of audience data for planning and buying of media.
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showing
Level of delivery that directly relates to population of the market
Typical showing levels are:
#100, #75, #50 and #25 GPR/Showings.
The number of panels involved in an actual showing varies by market depending on the total market population and the average DEC of the market’s inventory.
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dec
Daily Effective Circulation
The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight).
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cpm
Cost Per Thousand
The cost of reaching one thousand advertising exposure opportunities in a market.
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impression
The number of people who have an opportunity to see an ad in a given period of time.
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taxi top
Consists of (2) 14×48 sides
1 side = 1 panel.
* Rates may vary based on availability